Currently Creative Director for Tandem, a free marketplace for care providers. Led and executed a company rebrand, focusing on generating awareness, increasing user downloads and ultimately creating high customer lifetime value. We continue to use these standards to evolve branding efforts throughout the company.

Working cross-functionally with developers and leadership, design app screens and user experiences to help meet company goals.

Offer visual design advice and guidance across team, collaborating often to ensure best outcome.

I concepted a new direction for The Melting Pot’s photography. We wanted to tell an ingredient while also highlighting the fun experience they have to offer. We also created a fun print ad series to promote their wine & chocolate fondue and beer & cheese fondue promotion.

During my time working on Bruegger’s Bagels I re-branded to help keep the brand relevant within the fast casual space. I designed menu boards to match within the new look, art directed photo shoots, and created miscellaneous print and digital needs.

Weleda // “Flowers with Benefits” Campaign. We were tasked by the client to create videos for each unique lead plant ingredient used in their products.

Fazoli’s was struggling to relevant within the competitive landscape of fast casual dining, so I was challenged with refreshing the brand to bring consumers in. The chefs worked on a menu that removed all artificial ingredients in order to appeal to a new audience segment in order to broaden their reach. We created TV spots, P.O.P, social designs and misc. collateral to spread the word.

Bob Evans has always had a dedicated audience segment. My job was to help the brand feel exciting & relevant to not only the core audience, but other audience segments that may not frequent the restaurant. I conceptulized art direction, directed photoshoots and created misc. P.O.P, menus, and collateral for the brand.

We were tasked with creating brand awareness around AEP Energy, in an approachable, neighborly way. Rather than feeling like a huge corporation, AEP wanted consumers to know they are in each and every one of their neighborhoods. They wanted consumers to feel like they were talking directly to them. To achieve this, we created a variety of spots unique to the location they will be featured in. Using storyboards and existing footage, we built spots that told the story surrounding AEP and why consumers should choose to use them.

I concepted, art directed, developed and designed many different assets for Scott’s Miracle Gro’s different product categories including Miracle Gro Twelve, Bonnie Plants, Performance Organics, and miscellaneous products in the lawn category.

Dig safety is an important resource that many people do not even think about! By calling 811 before you dig, you can save costly repairs and even serious injuries. My creative strategy to get consumers to take this serious was to dig somewhere you obviously WOULDN’T dig, inside your house! You wouldn’t dig here, so when you DO dig outside, call 811.

During my time as a Senior Designer at Bath & Body Works, I worked to create a positive consumer journey and conceptualize in-store signage to help achieve business goals. Working closely with the visual merchandisers, we created a fun and unique experience for consumers that would keep them coming back to see what is new.

1850 // CBD Oil Branding Exploration

This hashtag was created in partnership with Ohio State Wexner Medical Center for the Wonderbus Music & Arts Festival.

As our society continues to struggle with depression and suicide, The Shipyard, The Ohio State University and the WonderBus Music & Arts Festival partnered together to open up new dialogue, using music and community to break down the stigma of these misunderstood illnesses.

One of the staples of live music – all music – is the “la-la-la” sing along and refrain. In order to start a new dialogue around depression and suicide prevention, we’ve commandeered those lyrical phrases to give them new meaning.

My role was to bring the hashtag to life. Using inspiration from the Wonderbus music festival, (lively colors, positive vibes and happy music), I created a fun, approachable logo to shed light on a serious subject.

In addition to the #LALALA branding, I created a case study video that highlights the festival and how our branding played a role.

I branded and created a visual identity for this new energy company. I designed everything from the logo, collateral, and the website.