This hashtag was created in partnership with Ohio State Wexner Medical Center for the Wonderbus Music & Arts Festival.
As our society continues to struggle with depression and suicide, The Shipyard, The Ohio State University and the WonderBus Music & Arts Festival partnered together to open up new dialogue, using music and community to break down the stigma of these misunderstood illnesses.
One of the staples of live music – all music – is the “la-la-la” sing along and refrain. In order to start a new dialogue around depression and suicide prevention, we’ve commandeered those lyrical phrases to give them new meaning.
My role was to bring the hashtag to life. Using inspiration from the Wonderbus music festival, (lively colors, positive vibes and happy music), I created a fun, approachable logo to shed light on a serious subject.
I recently concepted and art directed a new face care campaign for Weleda to help meet a business goals to sell more face care products. In order to draw attention to the face care products, we highlighted each lead plant used in the ingredients and the unique benefits they have for our skin. Within the campaign, we created :30 spots, :15 cut-downs, HTML banners, display banners and social ads for each face care product.
Bath & Body Works
During my time as a Senior Designer at Bath & Body Works, I worked to create a positive consumer journey and conceptualize in-store signage to help achieve business goals. Working closely with the visual merchandisers, we created a fun and unique experience for consumers that would keep them coming back to see what is new.
Scotts Miracle Gro
I concepted, art directed, developed and designed many different assets for Scott’s Miracle Gro’s different product categories including Miracle Gro Twelve, Bonnie Plants, Performance Organics, and miscellaneous products in the lawn category.
During my time working on Bruegger’s Bagels I re-branded to help keep the brand relevant within the fast casual space. I designed menu boards to match within the new look, art directed photo shoots, and created miscellaneous print and digital needs.
Ohio Tuition Trust Authority
I worked on many different campaigns for OTTA. Within the campaign we would concept, art direct and create tv spots, digital banner ads, informational guides, print ads and more.
Pure Spectrum and 1850 are CBD oil companys based in Colorado, who was looking for a total rebrand to help them stand out in the CBD retail space. To achieve this, I explored bright, attention-grabbing colors while still maintaining a sleek, easy-to-read packaging experience.